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An Analysis on Marketing Network’s Problem and Solution in Buddhist Ethical Perspectives
Researcher : Nich-Chamon Undontong date : 16/10/2019
Degree : ¾Ø·¸ÈÒʵÃÁËҺѳ±Ôµ(»ÃѪ­Ò)
Committee :
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Graduate : òö ¡Ã¡®Ò¤Á òõöñ
 
Abstract

The thesis entitled “An Analysis on Marketing Network’s Problem and Solution in Buddhist Ethical Perspectives” is of three objectives 1) to study the context of network marketing, 2) to explore the Buddhist ethics on running the network marking, and 3) to analyze problems and solution of network marketing based on the Buddhist ethics.

The research found that the context networking business is considered as the powerful management strategy. "Networking" is the key of success and it results the connection and friendships to the general people. On the other hand, the exchange of learning ability can be made fully. Individuals can succeed in various ways by having a marketing system and the structure of the business network as a business plan.

 

Regarding the Buddhist Ethics, it focuses on the science of morals and behavioral modalities both good and evil. The moral ideal is connected to the religious doctrines, when it comes to meet various professions, the professional ethics is formed. It is an agreement on the conduct of members of the professional group. As it called an ethical code that should be practiced together in a professional way. 

The Buddhist solutions on the network marketing, it needs the Buddhist doctrines called ‘the Eightfold Noble Path’ or ‘the Middle Way’ for the maximum benefits for both parties. Business owners should have international standards of trade and fairs trade; therefore, they should consider the following: 1) Goodwill towards each other: - an evil will should not be conduct in the network marketing,  2) Evil will: - it will produce the selfishness and greed and 3) neutrality or the state of not suffering but as a person who comes to stimulus to run the network business.

According to the volition of network operators, they should have good will to all customers, not only the profits but also the responsibilities. They should concern on the goodness and badness, as network operators, they should learn of what should do and should not do in the network marketing.    

 

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